The Internet Summit is in Raleigh this week and I'll be a panelist on the Content Marketing and Native Advertising: Beyond the Hype panel for Cuberis. I've written a few pieces for Cuberis to explain my thoughts on the topics. You can read the articles on the Cuberis blog.
- Cuberis at the 2013 Internet Summit. Who's going and how you can find us on Twitter.
- A closer look at content marketing and native advertising. They're buzzwords, but can be used effectively. This article helps us get on the same page with nomenclature, so that we can buck what the industry believes.
- What is native advertising? And how/when should you use it?
- What is content marketing? How is it defined? How should it be defined?
Additionally, the Internet Summit folks interviewed me for the Internet Summit Community to get some of my thoughts prior to the panel. Read Content Marketing and Native Advertising: what matters is what works in the Internet Summit Community. Thanks, Allan, for a great discussion.
I'd love to hear your thoughts on the topic. If you're going to the Internet Summit, find me or another member of the Cuberis team or hit me up for a coffee or a drink in Raleigh this week.
Follow-up after the event
The panel was a blast. I've written up my insights and worked with the Cuberis team to collect a few photos
The panelists from the Content Marketing and Native Advertising: Beyond the Hype panel. From left to right. Lindsay Nelson from Slate, Michael Friedman from the Golf Channel, Virginia Ingram from Cuberis, Rebecca Lieb from Altimeter Group and Simon Dumenco from Ad Age. (Photo courtesy of Cuberis.)
Photos from the event
2016 Update
Advertisers and Journalists are still grappling with how to use native advertising. Brian Honigman has a piece on Content Marketing versus Native Advertising that explores some of the things discussed in this presentation. Embedded in his article is a great Last Week Tonight episode exploring Native Advertising. I still argue that if the Native Advertising is accurate, authentic and provides value, it can work. And I also still argue that people should always be skeptical of "recommendations," unless they are from a trusted source. People are always trying to sell something. That's a part of life.