Checker Neyland: One Tweet influences 100k+ fans.

One of the most beautiful things about social media is the opportunity for a simple comment to turn into a movement. 


One tweet, with a conceptual image.


Inspired a website.


Inspired 102,000 to make it a reality. 

Congrats to Tim McLeod (a Will This Scale alumni) and Jonathan Briehl for making Spencer Barnett's vision a reality.

Read more about the effort on The Bleacher Report.