I've been blogging on Medium for a few months now. Medium's editing tool is innovative and easy to use. They provide up-to-the minute analytics, are seamlessly integrated with Twitter and provide the ability to comment on articles in-line. It's an innovative site and I've enjoyed being a part of the beta.
Here's a look at the topics I've covered over the past eight months.
- It’s not just about losing your memory. People misunderstand how Alzheimer’s affects the lives of caregivers and those with memory problems. This was my first post on Medium. Read more topics like this.
- Please don’t give up on North Carolina. You probably know someone who is a proud North Carolinian. And you’ve probably watched him/her look uncomfortable recently when politics have been discussed… This article was the first essay in the Love Letter collection; a collection of essays about what people love about North Carolina. It was my first post to appear on the front page of Medium. Read the other essays in the collection.
- The importance of a work sabbatical. I'm for figuring out what you want to do... and letting the rest fall into place. This article drew the attention of The Huffington Post and remains my most popular. Read more topics about reinventing the way we work.
- Opening personal finance conversations with your family. Talking with those closest to you about money helps you and helps them. I wrote this article when tackling some difficult caregiving issues in my family. It belongs with other articles about caregiving and preparing for other stages of our life.
- Yo hablo español y/and I speak marketing. I've spent years practicing in both worlds and regularly find unexpected crossover lessons. This article is part of a series on my cultural identity.
- Always on the road. Most people can't comprehend how I've lived in two+ cities for over four years. It's easy. I'll let you in on a few of my secrets. Read more topics about reinventing the way we work.
- If I can't wear it, spend it or eat it, I don't want it. Learning to live with less. I also wrote this article when dealing with difficult caregiving issues in my family. It belongs with other articles about caregiving and preparing for another stage of life.
It's fun to see how much group blogging has evolved since the days of our old lunch blog (#hilarious).
Because I've been blogging on VirginiaIngram.com and Medium at the same time, I've developed a content strategy for when an article should go on Medium and when it should go on VirginiaIngram.com.
For VirginiaIngram.com. This website is my primary hub for all content. I have four core categories I write about on a regular basis. These topics are all related to my work. Articles on VirginiaIngram.com that get a significant amount of attention may get a rewrite and added to Medium.
My four core categories:
- marketing, advertising and digital trends
- tackling disability and death
- cultural influences
- science + health + digital
For Medium. Topics that have universal appeal and/or fit outside of my normal topics. The articles about North Carolina fit in this category.
If you're blogging on two different sites, I would love to hear about your content strategy.