Internet Trends Report: the quantified self

Mary Meeker and Lian Wu released the 2013 version of the Internet Trends Report. It's a fascinating read and worth dedicating a few minutes to it to see what you get out of it.  

We discussed the quantified self last week so it is interesting to see significant growth over six months for one quantified self tracker, MyFitnessPal.  

 Fitness Data on Mobile + Wearable Devices = ~2x Month-on-Month Growth

Fitness Data on Mobile + Wearable Devices = ~2x Month-on-Month Growth

MyFitnessPal is a tool for logging what you eat and how much activity you perform in an online diary. With an account you have access to forums for discussion, iPhone and Android apps, a personalized diet profile and can be synced up with any diet program you may be on. It's free, connected to Facebook and has a vibrant community. 

MyFitnessPal uses your smartphone and a web app to track, so you don't need special equipment to track. It would be interesting to compare the number of MyFitnessPal web entries to the smartphone entries we have in the chart especially since the slide that indicates how users are using their smartphone doesn't report tracking behavior (unless it is grouped under checking time, gaming or alarms).

 The average smartphone user reaches to phone ~150x a day. This chart reports the number of times a typical user checks his or her phone per day, broken down by activity. 

The average smartphone user reaches to phone ~150x a day. This chart reports the number of times a typical user checks his or her phone per day, broken down by activity. 

The TomiAhonen Almanac doesn't indicate how this information was gathered, though I suspect it was self-reported. As we get further into the quantified self lifestyle I would like to see this reporting continue but come from device analytics instead of self-reporting. Captain obvious, no?