Ship My Pants - Kmart FTW

Kmart is making everyone talk about poop jokes. News stations and humor sites across the US are talking about it. The Huffington Post is writing about it. Creativity is talking about it

The commercial is hilarious and perfect for sharing on social media. It's punny, it's short so it gets a quick laugh and it has grandparents talking about shit. 

It also gets people thinking about a brand they don't think about any more.

Post on Kmart's YouTube page. 

Post on Kmart's YouTube page. 

And shows that Kmart understands how to make something sharable.

Post on Kmart's YouTube page.

Post on Kmart's YouTube page.

Right now its at 140k (on Friday, April 12 at 11:50 am) views on YouTube, how long do you think it'll take before it gets to a million? 

Update: as of 11:20 am on Saturday, April 13 the views are 2.4 million+. To echo YouTube commenter Mike Snowden. Well played, Kmart, well played. 

I look forward to seeing what Kmart and DraftFCB do to further the campaign.

In case you haven't seen it, here is a link to the Ship My Pants commercial: